Case Study Buddy did everything — with almost no time or effort for me! The best part was that I could completely trust their team to represent our company professionally with our clients. To get a persuasive testimonial, ask your customer why they wanted to hire you. What was the problem they were struggling with? What impact has your work had on them?
The easiest way to structure such a testimonial is to write a 3-act business story. To get hired, you also need to overcome objections. Such objections may stop them from contacting you.
This testimonial for Valuable Content refutes the objection that the company might just be talking to talk:. When it comes to digital marketing there are loads of commentators that talk a good game, but Sonja and Sharon help you make it happen. This testimonial for sales email experts SalesFolk demonstrates why you do need to get their expert help:.
As a sales gamification company, we were skeptical to work with a consultant to optimize our sales emails, but Salesfolk was highly recommended by many other Y-Combinator startups we knew. The course covered a lot of information, delivered in concise chunks that were easy to absorb. The structure was clear, logical and effective. Henneke has obviously put a lot of thought and expertise into designing it. The main benefits came from doing assignments, receiving individual feedback and interacting with Henneke and other participants.
This format gave me the confidence to implement new techniques on my blog immediately, in contrast to my past failed attempts. Everyone hesitates before spending money. Persuasive testimonials overcome such hesitations because they demonstrate how others overcame their objections to hiring you. To write a persuasive testimonial, ask a client why they were hesitant to hire you. Then ask to explain what their experience was with you.
This testimonial for Unbounce clearly demonstrates their value to a business:. Without driving any more traffic, our client is getting four times the leads that he was getting before. Your testimonial can still be specific. The following testimonial for my Enchanting Copywriting course includes specifics on what was learned and what the result was:.
I learned how to write specifically for my niche. I learned writing formulas I can apply to anything from a simple email subject title to a full blown ebook. I learned how to use content to engage web visitors and get them on my email list, so I get an opportunity to sell our Point of Sales services which is not a quick buying decision.
She has a calm and logical method of teaching that truly connected and inspired me. To avoid sugary and ineffective testimonials, make sure to include specifics. To boost the selling power of your testimonials, integrate them with your sales copy everywhere:.
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There are times when the generic ones work too, but you would want each testimonial to be super specific if you charge a high price for a product or service. They have a similar effect as displaying logos of well-known companies that have hired you. And yes, a full name plus photos are useful.
Also, include their role and company name. These are also specifics that can boost your credibility. You can help clients write the testimonial. Send them a list of questions or interview them over the phone.
Then use their answers to write the testimonial in their words. Get their approval for the testimonial before publishing it. I will continue to request this writer. I received another good mark in this class. Just a note to say that I am exceptionally satisfied with the results of my order. I asked one of your writers to create a research proposal for me and I had a lot of items that I needed him or her to include.
When it came back, I could tell they had listened closely to what I had needed. It was all there. Thank you for offering such a first class writing service. Your guarantees are what lured me in, but your writing is what hooked me. My thesis got an A, as did the continual stream of essays that I ordered during my sophomore year.
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How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients. by Henneke To get a persuasive testimonial, ask your customer why they wanted to hire you. What was the problem they were struggling with? writing your own testimonials is not really ethical and as you say, it almost always shows. A bad idea!
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